Land Rover Case Study
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Title: Land Rover Case Study

Essay Details:

Subject: Business
Author: Michael N
Date: September 10, 2014
Level:
Grade: B
Length: 1 / 259

Essay text:

The company should strengthen the Range Rover’s position as the ultimate luxury adventure SUV before other luxury brands launch new vehicles in 1996. The Discovery with its high safety ratings (Exhibit 18), seating for up to seven passengers and more affordable price tag is then set to take on the family/conservative sub-segment. Females are relatively more concerned about safety (Exhibit 8). They comprise 34 percent of total SUV buyers while only 24 percent of Discovery buyers (Exhibit 19) so their may be room for growth with this consumer if she is convinced that her family will be safer in a Land Rover Discovery...

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