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Title: Land Rover Case Analysis

Essay Details

Subject: Business
Author: Norma M
Date: December 9, 2013
Level: University
Grade: A
Length: 4 / 922
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Decision Situation: Why is Land Rover North America launching the Discovery? Por dos principales motivos: 1) El grupo Rover perdia participacion de mercado frente a las nuevas marcas japonesas y otras, que se posicionaban en el mercado. 2) Existia segmentos aun no explotados por el mercado, los cuales identifico el grupo Rover: 1) grupo de adultos jovenes de situacion economica holgada y sin hijos y 2)compradores mayores, mas conservadores e interesados en un vehiculo que fuera elegante y funcional 3...

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Decision Situation: Why is Land Rover North America launching the Discovery? Por dos principales motivos: 1) El grupo Rover perdia participacion de mercado frente a las nuevas marcas japonesas y otras, que se posicionaban en el mercado. 2) Existia segmentos aun no explotados por el mercado, los cuales identifico el grupo Rover: 1) grupo de adultos jovenes de situacion economica holgada y sin hijos y 2)compradores mayores, mas conservadores e interesados en un vehiculo que fuera elegante y funcional 3...

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