Title: Lancome in China

Essay Details

Subject: Business
Author: Brian L
Date: May 14, 2015
Level: University
Grade: A
Length: 5 / 1374
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

"Our boutique customers comprise a select group of rich housewives and xiaobailing [white collar princesses] - and they want to shop for our products and beauty services discreetly, and in comfort." The Shanghai boutique opened its doors in 2005; and while Japan may still dominate the East Asian cosmetics industry in terms of turnover, as Gu explains the decision to open first in China recognizes not only the extent to which the Chinese market has developed, but also its potential for growth...

Showed first 250 characters

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"Our boutique customers comprise a select group of rich housewives and xiaobailing [white collar princesses] - and they want to shop for our products and beauty services discreetly, and in comfort." The Shanghai boutique opened its doors in 2005; and while Japan may still dominate the East Asian cosmetics industry in terms of turnover, as Gu explains the decision to open first in China recognizes not only the extent to which the Chinese market has developed, but also its potential for growth...

Showed next 250 characters

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