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Essay text:
However, something the quality suffers.
- Other specialized shoe makers: Sports shoes: Nike, adidas, Puma & Reebok
- Other shoe retailing giants: Aldo, Bally, Steve Madden, Florsheim…
- Hush Puppy shoes, Kickers, Air walk, Sebago, Gucci, Amalfi, Timberland, Walkabouts
However, none of these are direct competitors since they each have their own target market that is different then the market that “Comfort Shoe’s” is marketing.
‘Only way to displace market share within the saturated market is by displacing competitors.’
Demographic: Shoes industry has expanded.
Political/Legal: Increasing numbers of businesses will manufacture shoes internationally (because of reduced quotas on importing)...
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