Title: LA Fitness Marketing plan phase iii
|Date:||October 22, 2013|
|Length:||6 / 1676|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals...
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The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marketing philosophy came to be known as the marketing concept (Kellogg School of Management, Northwestern University , 2001). The consumers and buyers that make up LA Fitness's demographics are the suppliers, current clients, potential clients, tourists, corporations, and the media...
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