Title: L'Oreal: The making of an international super-organization

Essay Details

Subject: Business
Author: Kelly G
Date: May 8, 2011
Level: University
Grade: A
Length: 7 / 1944
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

But their effort pales in comparison with L'Oreal's eye-catching show for its Maybelline brand. To a pulsing rhythm, two gangly models in shimmering lycra tops dance on a podium before a large backdrop depicting the New York City skyline. The music stops, and a makeup artist transforms a model's face while a Chinese saleswoman delivers the punch line...

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''This brand comes from America. It's very trendy,'' she shouts into her microphone. ''If you want to be fashionable, just choose Maybelline.'' Few of the women in the admiring crowd realize that the trendy ''New York'' Maybelline brand belongs to French cosmetics giant L'Oreal. In the battle for global beauty markets, $12...

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