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Title: L'oreal Strategy for Nederland

Essay Details

Subject: Miscellaneous
Author: Teressa D
Date: October 13, 2013
Level: University
Grade: A
Length: 3 / 850
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today. L'Oreal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L'Oreal now markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances...

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They are found in all distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail. L'Oreal's strengths include the fact that it is the largest seller of hair care and beauty products in the world. It is the market leader, concentrating on 12 core brands which account for 90% of its sales...

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