Title: L’Oreal’S Global Makeover: Case Study

Essay Details

Subject: Business
Author: Danna B
Date: February 1, 2014
Level: University
Grade: A
Length: 13 / 3654
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

L’Oreal should proceed with the potential takeover of Japanese Shu Uemura, but they should reconsider the Nivea takeover as it may open them to a potential takeover threat. They should continue with their global expansion by developing new brands to meet particular ethnicities, perhaps aiming to catch the South American market as they have done with the African market...

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They should continue with their global expansion by developing new brands to meet particular ethnicities, perhaps aiming to catch the South American market as they have done with the African market. They should also flesh out their dermocosmetics products lines to increase the low 6% revenue in that area...

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