L?¦Oreal Nederland B.V.
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Title: L?¦Oreal Nederland B.V.

Essay Details:

Subject: Business
Author: Frank B
Date: November 18, 2013
Level: University
Grade: A
Length: 6 / 1542

Essay text:

France contributed 24% of total worldwide sales. Europe (both western and eastern countries, excluding France) provided 42%, and the U.S.A and Canada together accounted for 20%; the rest of the world accounted for the remaining 14%. L?¦Oreal?¦s European subsidiaries were in one of two groups: (1) major countries (England, France, Germany, and Italy) or (2) minor countries (the Netherlands and nine others). The company believed that innovation was its critical success factor. It thus invested heavily in research and development and recovered its investment through global introductions of its new products...

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