L'Oreal Case Study

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Title: L'Oreal Case Study

Essay Details:

Subject: Business

Author: Lester S

Date: January 24, 2015

Level: University

Grade: A

Length: 11 / 3102

Essay text:

In this particular case, L'Oreal needs to decide if it would like to introduce Garneir product lines such as the Synergie skin care line and the Belle Couleur permanent hair colorants line into the Netherlands market. The basic problem is whether or not to introduce these lines into the Dutch market. Situation Audit In the Netherlands, unlike in France, L'Oreal and Garneir are both sold under the same sales force. This must be taken into consideration considering that L'Oreal has products in both hair colorants (Recital) and in skin care (Plenitude). Fortunately, the Dutch market maybe able to handle both of these product lines from L'Oreal and Garneir if it is felt that they could both be profitable...

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