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Title: L'Oreal

Essay Details

Subject: Business
Author: Brandy R
Date: February 20, 2014
Level: University
Grade: A
Length: 2 / 504
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Today, L’Oreal boasts twenty-five global brands and claims ?17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand, other popular brands include Garnier, Maybelline, Lancome, Georgio Armani, Ralph Lauren, Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U...

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for advertising spending in 2007. In 2007, the company spent $1,632.3 million advertising in the U.S. (Adage). Of that total, $318.5 million was spent on magazine advertisements. $195.1 million was spent on network television advertising, followed by $95.8 million for syndicated television advertising spots and then by $84...

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