|Date:||February 28, 2015|
|Length:||5 / 1269|
|No of views:||0|
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What is Market Research?
"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process...
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Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications" (Marketing Teachers Ltd., 2008).
These surveys are a way for Kudler Fine Foods to collect data as part of its market research...
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