Title: KONE case study

Essay Details

Subject: Business
Author: Luis C
Date: April 14, 2014
Level: University
Grade: A
Length: 2 / 382
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Priced slightly above because of market share less than 15%. 86,000 DM A relatively high price because of the differentiation and brand building purpose Position: position monospace on its differentiated value. - No machine room - saves energy Perceptual map: decided to position ourselves on energy-saving and space-saving...

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Priced slightly above because of market share less than 15%. 86,000 DM A relatively high price because of the differentiation and brand building purpose Position: position monospace on its differentiated value. - No machine room - saves energy Perceptual map: decided to position ourselves on energy-saving and space-saving...

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