Title: Kohn Marketing
|Date:||December 1, 2016|
|Length:||2 / 338|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
For new equipment market, we will focus on the architect customer, small contractors rely on architects to select elevators. In this, we will have targeted the entire low-rise elevator market with cut rate general contractors making the final elevator decision 50% of the time.
We should use the lessons learned from the Netherlands...
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Face to face meetings were effective. Continue to use the marketing kits; in addition provide enhanced inside sales training. This will eliminate the potential need for adding sales staff if an additional sale leads warrant. Start new educational seminars offering free advice to potential clients while gathering prospect information...
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