kodak (underwork)
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Title: kodak (underwork)

Essay Details:

Subject: Business
Author: Timothy B
Date: December 9, 2016
Level: University
Grade: A
Length: 3 / 684

Essay text:

Por ejemplo, miles de consumidores veran que tambien pueden tener un Mercedes. Se ganan economias de escala y a la vez, en muchos sectores, el movimiento sera una proteccion ante las temidas marcas blancas. Pero la empresa se arriesga a perder su reputacion. Sus clientes habituales pueden abandonarla porque ya no es exclusiva, o pueden pasarse al nuevo producto porque es mas barato. Seria una canibalizacion no rentable, algo que le ocurrio a Kodak cuando su Funtime desbanco el que era su producto estrella hasta el momento, el Gold Plus. El peligro se evita lanzando una nueva marca, pero a veces la solucion sale muy cara porque introducirla es costoso y separarla claramente de la otra marca marca lo es todavia mas: se necesitan una distribucion, estructura de ventas y gestion de marca distintas...

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