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Title: kodak

Essay Details:

Subject: Miscellaneous
Author: Jaqueline R
Date: February 11, 2012
Level:
Grade: A
Length: 2 / 478

Essay text:

Early on the film era, it became evident to Kodak that it was not its cameras that generated profits but instead profits came from selling supplies such as film. With this realization, Kodak adopted a razor-blade strategy of selling its cameras at a low cost and increasing growth and profits through film sales. Between 1921 and 1963, Kodak spent over $120 million to develop color film and its finishing process became the standard for the film developing industry. Kodak introduced new camera types during the 1960s and 1970s and by 1976 had a 90% market share in the film market and an 85% market share in camera sales in the United States...

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