Kodak
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Title: Kodak

Essay Details:

Subject: Science
Author: James H
Date: July 2, 2015
Level: University
Grade: A
Length: 4 / 1057

Essay text:

and Konica Corp., wooing consumers with low-priced versions. If Kodak did nothing to deal with the situation, either in pricing or creating something new, sooner or later its competitors would continue to tighten their grips on Kodak's market share. The market share would slowly, but steadily, decreased. The growth, compared to Fuji's 15%, could not be relied on. At some point, it would be possible for Fuji to equalize its position with Kodak on the market share. 2. Specification of what Kodak's objective ought to be at this point. This involves possible trade-offs between market share, profitability, and brand equity...

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