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Essay text:
Financial
Kresge’s 5 and 10 cent pricing strategy appealed to turn of the century working families and allowed him to expand the S.S. Kresge Company chain to 85 stores with $10 million in sales by 1912.
• Harry Cunningham (1959- 1972)
A. Operation
Cunningham opened the first Kmart full-line discount store in Garden City, Michigan, in 1962.
B. Marketing
The new store concepts that included a wider variety of household items and apparel than what was found in five and dimes.
C. Financial
S. Kresge Company operated 753 Kresge variety stores and 162 Kmart full-line discount stores with combined annual sales of over $1 billion...
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