Title: Kingfisher

Essay Details

Subject: Miscellaneous
Author: Brian B
Date: October 2, 2013
Level: University
Grade: A
Length: 2 / 339
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

KFA, which started its operations in India on May 7, 2005, positioned itself as a budget carrier and not as a low cost carrier (LCC). Vijay Mallya, Chairman and Managing Director of the UB Group, said "Kingfisher Airlines will have a 'Fly the Good Times' approach and this will reflect in the experience we will offer to passengers...

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With costs lower than economy class travel on full service airlines and marginally more than the 'bus services' type low cost competition, Kingfisher Airlines offers a far better value proposition. The aircraft and service will reflect the Kingfisher lifestyle imagery and credibility that has been built over the years...

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