Title: kfc and global fast food industry

Essay Details

Subject: Business
Author: Joanne F
Date: July 18, 2012
Level: University
Grade: A
Length: 38 / 11143
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

chicken restaurant market in terms of sales and operated more than 10,800 restaurants in 85 countries. KFC was one of the first fast-food chains to go international in the late 1950s and was one of the world's most recognizable brands. KFC's early international strategy was to grow its company and franchise restaurant base throughout the world...

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By early 2000, however, KFC had refocused its international strategy on several high-growth markets, including Canada, Australia, the United Kingdom, China, Korea, Thailand, Puerto Rico, and Mexico. KFC planned to base much of its growth in these markets on company-owned restaurants, which gave KFC greater control over product quality, service, and restaurant cleanliness...

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