Title: kfc

Essay Details

Subject: Business
Author: Phyllis W
Date: February 1, 2015
Level: University
Grade: A
Length: 2 / 360
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

"The store count is taking off and is growing again for the first time in a long time." As part of an expansion drive, the US hamburger giant marked its late entry into a Chinese market dominated by McDonald's and Yum Brands Inc's KFC, which have been slugging it out in the country for over a decade...

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After several years restructuring under new ownership, the chain, with $12 billion in system sales for its last fiscal, is now returning to growth, Brenneman said. Burger King's initial foray into China marks part of a global effort as its owners attempt to fatten the company for an eventual sale. Brenneman acknowledged the late arrival to the market for the 51-year-old Burger King chain, but cited a Chinese proverb that goes: "He who comes last is often first...

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