Title: kenics

Essay Details

Subject: Business
Author: Zachary N
Date: March 12, 2013
Level: University
Grade: A
Length: 6 / 1794
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Mr. Masson was given a 3 day tour, where he was exposed to the mixer and was told to open the European branch as he saw fit. MINIMAL UNDERSTANDING OF THE EUROPEAN MARKET. No research about the European Markets was done to explore what the demand was or how the many cultures and languages would effect how they should operate the branch in Europe...

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No defined target market. NO MARKETING PLAN FOR EUROPE. Mr. Masson did not use the known differences in buying behaviors among the European countries. No plan on how to market to the different industries in Europe. POOR SALES ORGANIZATION. Only advertising going on in Europe is a direct mailing program...

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