Kellogg Case Study
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Title: Kellogg Case Study

Essay Details:

Subject: Technology
Author: Susana C
Date: June 10, 2012
Level:
Grade: A
Length: 3 / 625

Essay text:

Kellogg Foundation- one of the world’s largest philanthropic organizations. - Carlos Guitterrez became CEO when Kellogg was struggling and helped the company to turn around in 1999. - Kellogg in 2005 was considered a very profitable company that generates more cash each year than it needs to pay dividends and fund capital expenditures. - Has some of the most well known brands on the market - Kellogg acquired Kashi (natural cereal and convenience food maker). - Weaknesses - Closed its original plant in Battle Creek, Michigan (The South Plant) because it was too labor intensive and inefficient...

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