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Essay text:
Her strategic vision is to bring the Avon product line to consumers through new distribution channels including retail outlets like Sears and JC Penney. This retail initiative was not met with great enthusiasm from her board but the recommendations of their consultants (kiosks, full-line discount stores, and specialty stores) were still part of a market development grand strategy. Team C will explore why this strategy is not the best approach for Avon to meet its corporate goals for growth in revenues.
? Specific faults in proposed market development options:
? Expansion into Sears and JC Penney has three primary drawbacks:
o Jung proposed entry into this market with an upscale exclusive product line, which would create mixed messages for the consumers and an assumption that products in the catalog were of lesser value...
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Common topics in this essay:
- andrea jung's makeover of avon product inc.
- Andrea Jung's Makeover of Avon Products, Inc.
- Avon Strategy Analysis
- Avon's Marketing Strategy
- Business Expansion Plan
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- Jung's Strategic Plan For Avon
- marketing implementation strategy of a retail store
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