Title: Jones And Blair

Essay Details

Subject: Business
Author: Kurt G
Date: November 10, 2013
Level: University
Grade: B
Length: 2 / 459
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The major question facing the Jones•Blair Company is to “Consider the question where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company.” The industrial pigments and coating markets is an emerging field. Marketing management should understand the target group and focus on exploring marketing problems in each group then focus on how to serve the customers best...

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Marketing management should understand the target group and focus on exploring marketing problems in each group then focus on how to serve the customers best. Jones•Blair primary targets are “approximately 50 percent of architectural coatings dollar sales are accounted for by do-it-yourself (DIY) painters...

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