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Therefore, Jollibee was able to spend a great amount of time focusing on the logistics of the site location rather than educating others on the operating philosophy of the Company.
When Jollibee decided on a location to open a new franchise location, they focused on the traffic patterns and competition on particular streets. Jollibee was aware that the key to success was attracting large numbers of customers and increasing the size of the average order. This was coupled with good management as Jollibee recognized that management was key to motivating and controlling crew members who would ultimately come face-to-face with the customer base and delivering Jollibee’s “Five Fs”...
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