Jetblue Rising

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Title: Jetblue Rising

Essay Details:

Subject: Business

Author: Dionne H

Date: September 11, 2016

Level: University

Grade: A

Length: 9 / 2596

Essay text:

The stigma in the airline industry has been that low-fare/low-cost equals low frills. Our goal is to convince domestic travelers that with JetBlue they don't have to sacrifice comfort, service, in-flight entertainment, and other amenities to obtain a low-fare ticket. II. The Creative Platform A. The Issue 1. Reality Strategy Goal-To establish JetBlue as a leading low fare, low cost passenger airline by offering customers high-quality customer service and a differentiated product. Plan-JetBlue strives to offer low fares that stimulate market demand while maintaining a continuous focus on cost-containment and operating efficiencies...

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