itc

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Title: itc

Essay Details:

Subject: Business

Author: Jason M

Date: March 18, 2016

Level: College

Grade: A

Length: 1 / 252

Essay text:

While it’s been a flyer of a start, Pepsi still leads the overall Rs 2000 crore branded snack market with over 45% market share. Where ITC scores on distribution, Pepsi rides high on brand recall with Lays and Kurkure. But ITC says is confident of bridging the gap. Arch rival Pepsi on the other hand will increase focus on Lehar namkeen, a category where ITC is yet to bite into. Pepsi is looking to invest heavily on distribution. Apart from Rs 3 packs, to penetrate further, the company is looking at new retail points like STD booths and cyber cafes as well. The company is also looking is upping spends to make inroads into the southern market, which continues to be dominated by regional players...

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