It And Retailing

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Title: It And Retailing

Essay Details:

Subject: Miscellaneous

Author: Marcia W

Date: June 10, 2014

Level: University

Grade: A

Length: 5 / 1428

Essay text:

An e-commerce site that is implemented well can significantly lower both order taking costs up front and also customer service after the sale has been made. For example being located on the Internet means that place does not enter into the marketing mix of an e-commerce company. As its customers will not visit the business, it means having a prominent high street location is no longer of importance; in fact a business can be set up in someone's home (if space for storage allows!). Also when considering mail order companies there is no longer the need to endure the costs of designing, printing and sending out catalogues...

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