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Essay text:
However, it is a mistake to think of industries as being attractive or unattractive to all industry participants and all potential entrants. Attractiveness is relative, not absolute, and conclusions one way or the other are in the eye of the beholder— industry attractiveness always has to be appraised from the standpoint of a particular company. Industry environments unattractive to weak competitors may be attractive to strong competitors. Despite the obvious problems of the cigarette industry, for example, Philip Morris has managed to grow market share and maintain reasonable profitability. Industries attractive to insiders, like soft drinks, may be unattractive to outsiders (be-cause of high entry barriers and the global competitive capabilities of Coca-Cola and PepsiCo)...
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Common topics in this essay:
- Insiders and Outsiders
- Attractive Industries
- Coca-Cola Competitive Analysis
- coca-cola global unethical behavior
- How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
- How To Identify The Must Attractive Customer
- Is The Industry Attractive And What Are Its Prospects For Above-Average Profitability?
- Pepsico Vs. Coca-Cola
- The Coca-Cola Company: A Global Presence
- Soft drinks and the ill effects of consuming them
- HOW MEN REACT TO ATTRACTIVE WOMEN.
- Fuel Cells – An Attractive Solution To India’S Energy Needs
- Despite competition success, sportswomen will be far more successful if they are attractive and marketable.
- Does Utopian Socialists offer an attractive political reform?
- insiders and outsiders
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