Is SlimFast a good strategic fit
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Title: Is SlimFast a good strategic fit

Essay Details:

Subject: Business
Author: Cecilia H
Date: April 16, 2015
Level: University
Grade: A
Length: 1 / 287

Essay text:

2.Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast will be a better performer under Unilever than as a stand-alone brand? Is SlimFast a good strategic fit? Why are sales nosediving in 2003? What should be done? Is Slim-Fast a good strategic fit given that there are no other important diet products in Unilever's product/brand portfolio? 3.Did Unilever pay too much to acquire Ben & Jerry's? Is there any reason to believe that Ben & Jerry's will be a better performer under Unilever that as a stand-alone? Is B&J a good strategic fit? Do the two cultures mesh? 4...

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