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Irwin Sport Case Study

Irwin Sport Case Study

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Title: Irwin Sport Case Study

Essay Details:

Subject: Business

Author:

Date: January 24, 2016

Level: University

Grade: B

Length: 7 / 1851

Essay text:

(Three weeks away) Problem Statement Mr. Greg Anger as the Director of Marketing for Irwin Sports must introduce a marketing communication strategy for Ice and In-line Cover Ups for goalies. Two of the major challenges facing Mr. Anger are the two different major geographical marketing areas; Canada and the United States, and the introduction of an innovative product that is very new to the marketplace. In addition, he has a capital constraint of $115,000 to choose the best communication strategy. SWOT ANALYSIS Strengths ? Irwin Sports is a division of the Irwin Toy Corporation which is a well established company with major distribution channels for leading brands of sports equipment...

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