Title: iPod and iTunes
|Date:||July 20, 2013|
|Length:||1 / 293|
|No of views:||0|
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Thus, greater attention has been given to the development of software product quality. Subsequently, with increasing advancements in technology, companies found it harder to differentiate their products based on product quality. As a result, the focus shifted towards service quality, which has become the new competitive advantage needed in business strategies (Gummesson, 1998; Cronin and Taylor, 1992; Brady and Cronin, 2001)...
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Examples of research investigating the integrated affects of product and service quality include the studies done by Archer and Wesolowsky (1996), Hansen and Bush (1999) and Wang, Lo and Hui (2003).
While the extant literature has provided some insights, more research is needed to investigate the combined effects of product and service quality on customer satisfaction, especially for products and services which are highly interrelated...
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