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Title: Iphone 3g

Essay Details

Subject: Business
Author: Beatrice C
Date: September 9, 2015
Level:
Grade: A
Length: 3 / 745
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Apple’s marketing strategy is so advanced, that every launch of a new Apple product is a worldwide event. The last Apple’s event was July 11, 2008: the launch of the new iPhone 3G. How Apple has succeeded in entering the mature and saturated market that is the mobile market? The story begins in June, 2007, when the iPhone first generation is launch in the US...

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Indeed, the iPhone does not have a GPS, the 3G, and the possibility to send MMS… The product is a success but Apple did some mistakes concerning the marketing strategy. In June 2007, the iPhone has been launch in the US at the price of $599. Only three months later, the price has felt to $399, which mean a 33% rebate...

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