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During the interview I inquired about the importance of marketing and how the company is using marketing tool for increasing the sales. In this paper, I will discuss John's thoughts about the importance of marketing.
According to John, consumers pick the airline who most completely meets their needs. These customers may then grow to rely on that airline if they find their needs are being met consistently. Thus, those companies best able to satisfy customer needs will become the most successful in the marketplace. And the needs are constantly changing in the market. Anticipating future market needs and managing the necessary changes is as important as satisfying current markets...
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