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Essay text:
is analyzed as the case study to support online marketing research. In addition, a definition of the two types of primary marketing research methods is given, namely quantitative and qualitative research. Moreover, proof of Apple’s extensive use of quantitative research is given particularly in the form of blog’s and marketing consultancy firms conducting survey research. Next, the concept of secondary data research is delved into having three sources: documentary, survey and multiple forms. After stating their advantages and disadvantages, the suitability of secondary data is concluded. There are several risks and ethics concerning online marketing research mentioned further on in the report as well as the reliability, validity and so on of research...
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