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Title: International Wine Marketing Plan

Essay Details

Subject: Business
Author: Genevieve B
Date: May 31, 2014
Level: University
Grade: B
Length: 26 / 7594
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Furthermore, of those surveyed, 39% of purchasers had attended at least some college. The report went on further to state that 25% of purchasers were between the ages of 21-34 and 45% of purchasers were between the ages of 35-54. In a recent annual Yankelovich MONITOR survey of American adults, research has found that wine consumers exhibit many specific characteristics...

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These characteristics observed as a whole develop a picture of individuals on the "leading edge of trends". Unlike many of their peers, wine consumers have the following qualities: 1) Are open to new experiences 2) Decidedly follow their "own path in life" 3) Appreciate intangibles (i.e. experiences and emotions) over objects 4) View name brands as unnecessary 5) Value information to make confident consumer decisions 6) Have developed their goals and priorities Wine consumers have similar habits in restaurant environments, which include both bars and clubs...

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