International Selling
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Title: International Selling

Essay Details:

Subject: Business
Author: Mollie R
Date: June 18, 2016
Level: University
Grade: A
Length: 3 / 753

Essay text:

An attempt should be made to understand this symbolism and turn it to positive selling advantage. Religion, a material culture and aesthetics are outward manifestation of a culture and give an indication of how consumers in a particular culture behave. The firm selling overseas records an understanding of why consumers behave in that way. The religion practiced by a culture can give insights into its member’s behaviour. Therefore, a company must be aware of religious differences in its foreign markets and be prepared to make adaptation both in selling operations and the products themselves. Education gives the firm an insight into the nature and sophistication of consumers in different countries...

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