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Essay text:
In foreign markets, you do not have the same kind of personal familiarity
with the markets, and therefore need to make up for it with more extensive research.
The results of this research should then be considered in light of what the firm can
deliver.
Doing detailed research is costly; a firm would typically only do detailed research on
the countries believed to be the most promising.
A. Demand Analysis
The firm needs to analyze and segment its customers. It should clearly identify
who are the accessible, target customers. It should understand how the country's
culture might affect demand for its product...
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