International Marketing Plan - Apple
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Title: International Marketing Plan - Apple

Essay Details:

Subject: Business
Author: Gregory H
Date: January 12, 2016
Level:
Grade: A
Length: 17 / 4964

Essay text:

They realized that digital music players lacked in quality and did not have a well thought-of market. Apple branched from this idea and assigned their engineering assembly team to design the first iPod within a year’s time. After all the hard work the engineering team at Apple underwent, the Apple iPod was made public. On October 23, 2001, Apple introduced the first series of iPods to the world (Schlender, 2001). The iPod is designed to store media on a built-in hard drive or by the use of flash memory. It also serves as an external data storage device when connected to a computer. It plays media files anywhere a user chooses and is designed in a very convenient size...

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