International marketing plan
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Title: International marketing plan

Essay Details:

Subject: Miscellaneous
Author: Laure C
Date: December 16, 2015
Level: University
Grade: B
Length: 7 / 1917

Essay text:

First, Brazilians are more concerned with fertility than in years past. Recent trends towards urbanization, increased economic activity, and changes in the social structure of Brazil have resulted in declining birth rates and smaller families. Brazilian women are more interested than ever in getting pregnant at a time of their choosing. Second, home pregnancy tests currently on the market are not localized to Brazil. The leading brands have not made any extraordinary attempt to change their branding strategy or packaging to suit the Brazilian market. A South African import (which is perceived as high quality) that tailors the packaging and branding to the Brazilian market can grab the attention of these consumers...

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