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Title: International Marketing

Essay Details

Subject: Business
Author: Carla D
Date: February 21, 2016
Level: University
Grade: B
Length: 2 / 349
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The change was for a “contestable supply” of cars, breaking the Mercedes A Class monopoly. Along with this change a policy of “empty to empty” was introduced. Three months later, “bring it back clean” was launched. The final changes to the business model were introduced three months later again in the form of the “Pit Stop” model and a change in strategy for the selection of branch locations...

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The final changes to the business model were introduced three months later again in the form of the “Pit Stop” model and a change in strategy for the selection of branch locations. Contestable Supply Contestable supply centred on lowering costs via breaking the monopoly supplier position of Mercedes...

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