International marketing
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Title: International marketing

Essay Details:

Subject: Miscellaneous
Author: Bruce G
Date: March 2, 2013
Level:
Grade: A
Length: 2 / 507

Essay text:

Families were reluctant to spent $280 a day needed to enjoy the attractions of the park, including food and drinks. They were also not staying overnight at the park as hotel rooms were too highly priced. A night's stay at the Newport Bay Club, EuroDisney's largest hotel amongst the six in the park and one of the largest in Europe, can cost between $110 to $380. In comparison, a room at a top hotel in Paris cost between $340 to $380 a night. Transatlantic Travelling The Paris location was a real estate dream came true. With the French government's generous incentives, together with impressive data on regional demographics, the Disney Management was swayed to choose the Paris location...

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