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(Arthur Anderson, 1996) These business franchises appear as hotel chains, fast food restaurants, and many others.
The first section examines the definition of franchising by giving an overview of franchising from an international perspective. The historical section traces this form of business ownership from its beginnings in the Middle Ages to the current trend in international expansion. The cultural section evaluates the cultural elements vital to creating strong business ties. The top international franchises section gives a brief description of some of the fastest growing international franchising firms...
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