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The initiatives to optimise the innovation capabilities and obtain competitive advantages have led to a research and development effort at the subsidiary level. Indeed, the benefits of decentralized R&D have been mentioned in Pearce (1997), Birkinshaw (2000), Holm and Pederson (2000), Jones and Davis (2000) and Birkinshaw and Hood (1997, 1998a, 1998b).
Culture is an integrated phenomenon and by recognising and accommodating taboos, rituals, attitudes toward time, social stratification, kinship systems and many other components, a modern manager will pave the way toward greater harmony and achievement in the country in which a multinational business operates (Sherman, Bohlander & Snell (1995)...
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