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However this is done only to a certain extent in terms of product offerings. McDonalds recognises that although there is a convergence (similarity) of consumer needs in many parts of the world, not all consumers will adopt the products offered. Thus McDonalds has attempted to introduce different products suited to its consumers on a geographical as well as a cultural basis, an example of this is the Maharaja Mac where beef is replaced with lamb.
In India stores are strategically placed or located in areas where there is a great deal of pedestrian traffic. McDonalds also maintains the promotion of its brand such as the images of a family man sharing the quality time with the kids while enjoying McDonalds French fries...
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