Intel Marketing - Branding
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Title: Intel Marketing - Branding

Essay Details:

Subject: Technology
Author: Raymond H
Date: December 30, 2012
Level: University
Grade: A
Length: 8 / 2171

Essay text:

By 1997, it controlled 90% of the world's market for personal PC microprocessors. Although the market is more competitive today, Intel is still the largest chip manufacturer in the world. The Intel brand is one of the top ten known-brands in the world, in a class with Coke*, Disney* and McDonalds*, according to various rankings. Brand image of Intel Brand image is the perceptions and beliefs held by consumers, as reflected in the associations held in consumer memory. There are two attributes that Intel wanted people to associate with the brand were safety (liability) and leading technology. Ever since Robert Noyce & Gordon Moore founded the company in 1968,their focus was on developing semiconductor memory for mainframe computers and minicomputers...

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