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Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.?
They strive to accomplish their goals outlined in their mission statement and are known to be a highly innovative company. According to BusinessWeek, Apple is the most innovative company in the world today.
The company is made up of the executive board and a board of directors. The executive board includes: Steve Jobs Chief Executive Officer and Co-founder of Apple Inc., Tim Cook Chief Operating Officer, Daniel Cooperman Senior Vice President, General Counsel and Secretary, Tony Fadell Senior Vice President, iPod Division, Jonathan Ive Senior Vice President, Industrial Design, Ron Johnson Senior Vice President, Retail Division, Peter Oppenheimer Senior Vice President, Chief Financial Officer, Phil Schiller Senior Vice President, Worldwide Product Marketing, Bertrand Serlet Senior Vice President, Software Engineering, and Sina Tamaddon Senior Vice President, Applications Division...
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