Innocent Drinks Case Study
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Title: Innocent Drinks Case Study

Essay Details:

Subject: Business
Author: Sarah R
Date: September 19, 2015
Level: University
Grade: A
Length: 4 / 995

Essay text:

The three founders of the company need to choose if they are to take the growth or the harvest path, and in case they choose the first option, if they should expand internationally or internally with new product lines. These two different growth paths reflect two different visions of the company: is it a smoothies distributor or a company that makes certain food products that “give people a feeling of healthiness”? Options for the Future I believe that expanding the product line will enable the company to capitalise on the great brand that it has built: customers love Innocent smoothies; the brand has a hip image, its products are perceived as of great quality...

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