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Integrating both offline and online presence was the beginning of a new era for the large American company. Today, Brady has become a reference in the E-commerce world.
Not only has the company managed to commit its distributors and suppliers to invest in the new technology but it enables Brady to get closer from the customers and to have a better understanding their needs. Internet is definitely powerful in data mining.
The use of that new technology completely changed the face of the company. Moving to e-business enabled the company to explore a large range of possibilities. By using internet as a preferential tool, Brady managed to develop the best organization to reach success...
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